Near Field Communication (NFC) is a here and now technology which, combines contactless smart card technology with the convenience of mobile devices. Emerging NFC Mobile technology now allows retailers and brands to improve consumer communication and engagement, and up their marketing game.
RFID in retail is becoming increasingly relevant with large international brands reporting boosts in sales due to perpetual stocktaking, allowing the retailers to replenish stock immediately, and freeing up employees time in searching and scanning products manually.